There are a lot of different AI tools out there, and they seem to be the main topic of conversation in marketing circles these days. Here’s a look at what they can and can’t do – and whether they’re a good idea for your business.
What Tools Are Out There?
There are several other tools on the market. In this post, we’ll cover Chat GPT, Jasper.AI, and Jenni AI. Each tool has slightly different focuses and strengths.
Chat GPT: A Generalist
We’ve covered Chat GPT before and have tried it out with varied results. Like all AI generation tools, Chat GPT has capability to produce huge amounts of content quickly. It is not, however, geared towards marketing-specific applications. Users communicate with the tool via prompts, asking for specific tasks to be done. Note that how you ask has a significant effect on the results – the more specific you are, the better! Now, for cost: Chat GPT is free… up to a point. After that, it requires a paid monthly subscription.
Jasper.AI: Aim at Marketers
Jasper.AI claims to be more geared towards marketers. It includes templates for different types of work: blog posts, product descriptions, and so on. Sounds good, right? To a degree. However, like ChatGPT, Jasper.AI can provide incorrect, inaccurate, and awkward material. So if you are using it, make sure to have a human language professional fact-check, tweak, and edit the content. Another important point about Jasper.AI: it’s not free; it works on a monthly subscription model.
Jenni.AI: Supposedly for Writers
Another content creation AI tool, Jenni.AI appears to offer very limited free functionality but operates mainly as a paid service. Like the above tools, it also works by prompts, which can take some work to get right. Reviews of Jenni.AI are hard to find and often appear to be sponsored content, but overall, non-sponsored reviews are not very positive.
So, How Can AI Help? And How Can It Hurt?
AI content creation has some clear pros: it’s fast. It can roll out huge amounts of content and does not need sleep, unlike a human language professional. However, it’s far from perfect. Errors come up, as does awkward phrasing, inaccurate information, and more. And with no sources provided, you run the risk of plagiarism concerns.
AI tools on the market offer a lot of content, fast. But do they offer professional content? We would argue that they don’t. Ask yourself how much risk you are willing to take, whether generic (re: uninteresting) language bothers you, and whether it’s worth the trouble. AI still cannot consider context, cultural references, nuanced language, and much more. In the months and years to come, we expect AI to become part of many workflows. But with a caveat: it needs strong human involvement and oversight from start to finish.
- Several AI tools are on the market. How you intend to use them will determine which one is best for you – if any.
- AI-generated content needs oversight from a language professional to catch errors, check the context, fix awkward usage and more.
- Fast doesn’t always mean better. AI-generated content can be created quickly but still takes a lot of work to polish and finalize.
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