Preparing for 2025: How to Align Your Business with Bill 96 Requirements

As a business owner operating in Quebec, you're likely aware of the sweeping changes introduced by Bill 96. This legislative amendment to the Charter of the French Language places stringent requirements on French-language use across business operations. From websites to product packaging, public signage, and contracts, companies must ensure that French is not just present but markedly predominant in all materials. 

With a compliance deadline of June 2025 fast approaching, now is the time to start preparing your content for translation. Here’s a clear, actionable guide to help you meet these requirements without unnecessary stress or expense. 

Audit Your Content 

The first step is to identify all materials requiring translation into French. Conducting a thorough audit will clarify the scope of your project and help you prioritize the most critical elements. Key areas to review include: 

• Websites: Ensure all pages, menus, forms, and multimedia captions are translated. 

• Product Packaging: Check that labels, instructions, and inscriptions feature French prominently, at least as much as other languages. 

• Marketing and Advertising Materials: Review physical advertisements, digital campaigns, and posters. 

• Public Signage: Ensure French text is markedly predominant, occupying at least twice the space of non-French text. 

• Contracts: Identify all contracts that require exclusive translation into French. 

• Internal Communications: For businesses with 25 or more employees, confirm that French is the primary language of internal operations. 

A comprehensive audit ensures you address all areas covered under Bill 96. 

Build a Translation Glossary 

A translation glossary is a critical tool for keeping consistency and accuracy across all translated materials. Include: 

• Industry-Specific Terms: Define jargon and terminology unique to your business. 

• Brand-Specific Language: Specify how trademarks, slogans, and taglines should be translated or adapted. 

• Stylistic Preferences: Outline tone, formality, and any regional adaptations necessary for Quebec audiences. 

If creating a glossary feels overwhelming, reach out to Rossion as your trusted Language Service Provider (LSP) for expert guidance. 

Develop a Translation Strategy 

With your audit complete, the next step is to create a strategy that ensures a smooth translation process. Key considerations include: 

1. Define Translation Goals: Decide the required linguistic quality and level of cultural adaptation for each material type. 
2. Set Priorities: Focus on high-impact items first, such as websites, signage, and packaging. 
3. Identify Resources: Decide whether to use in-house translation capabilities or work with an external LSP like Rossion. 

Partner with a Trusted Language Service Provider (LSP) 

Choosing the right LSP is essential for accurate and efficient translations. When selecting a partner, look for: 

• Proven Experience in the Quebec Market: Ensure familiarity with the region’s linguistic nuances. 

• Certified Translators: Seek experts with industry-specific knowledge. 

• Quality Assurance Processes: Ensure the provider has robust review protocols to guarantee accuracy. 

At Rossion, we specialize in managing large-scale projects while maintaining compliance with Bill 96’s exacting standards. 

Budget for Translation Costs 

Translation is an investment in both compliance and your business’s success in Quebec. To manage costs effectively: 

• Assess Volume: Identify the extent of translation work required. 

• Optimize Workflow: Reduce redundancy and streamline processes to save time and money. 

• Plan for Updates: Account for ongoing translation needs as materials change over time. 

Rossion offers tailored solutions to align with your budget while ensuring high-quality results. 

Address Trademarks Early 

Bill 96 introduces specific requirements for trademarks. To stay compliant: 

• Audit Current Trademarks: Catalog all French and non-French trademarks. 

• Develop French Versions: Consider creating French equivalents to strengthen your brand in Quebec. 

• Register Trademarks: Register non-French trademarks to qualify for Bill 96 exceptions. 

Since trademark registration can be time-intensive, it’s crucial to begin this process early. 

Plan for “Markedly Predominant” French 

Bill 96’s “markedly predominant” rule applies to signage, packaging, and advertising. To comply: 

• French text must occupy twice the space of non-French text. 

• On dynamic displays, French text must appear for twice as long as non-French text. 

• French elements must be equally permanent, visible, and legible as any other language. 

Incorporate this requirement during the design and production stages of your materials. 

Monitor Legal and Regulatory Updates 

Bill 96 is a living regulation, meaning additional updates or clarifications may arise over time. Stay informed by consulting legal advisors and monitoring government announcements. 

Consequences of Non-Compliance 

Failure to comply with Bill 96 can result in serious repercussions, including: 

• Fines: Substantial monetary penalties for violations. 

• Permit Suspensions: Risk of losing government-issued permits. 

• Legal Actions: Individuals may file lawsuits if their language rights are infringed. 

Proactive planning and execution are the keys to avoiding these risks. 

Conclusion 

Preparing for Bill 96 compliance is a complex yet essential task for businesses operating in Quebec. By auditing your materials, creating a robust translation strategy, partnering with an expert LSP like Rossion, and staying updated on legal requirements, your business can navigate these changes effectively. 

At Rossion, we’re here to support you every step of the way. Contact us today to discuss your translation needs and develop a tailored plan for Bill 96 compliance.